An e-commerce refers to businesses that structure their buying and selling process on the Internet. Thus, all business transactions are carried out using online tools. Thus, it is easy to understand that the concept of e-commerce involves much more than just creating a website. This is a type of enterprise that differs in terms of and its operating structure – highly related to digital.

When you say this, it is worth noting that e-commerce fully digitizes two basic processes: sales and customer service. From that work, he also opens the door to other automations, such as marketing, finance control and inventory. In this way, it facilitates and streamlines management work on many fronts. On the other hand, it also has the effect of increasing the strategic weight of the logistics issue.

What are the advantages of E-commerce?

Why does the consumer choose e commerce over a physical store? Firstly, prices tend to be cheaper. After all, an e-commerce has fewer costs, as it should not rent stores, pay and sellers’ commission. Second, because it is more practical, especially for consumers who like to compare prices?

According to a survey there are the three main advantages pointed out by consumers are:

  • Possibility to purchase at any time.
  • Price comparison.
  • Best prices.

Although price is one of the main reasons, convenience still stands out in this scenario, indicating the need to focus on the customer experience at the time of acquisition.

How to create an e-commerce in 2 steps

If you work in marketing you also need to have a good understanding of how the process of establishing these companies is.

Creating the website- Fortunately, creating an e-commerce is no longer as difficult as it once was, at least from a technical point of view. You don’t have to be a top programmer to develop your own online store. After all, there are many ready-made templates on the Internet, just adapt them to your needs. Ideal is to hire a professional service.

Choosing the server- Thinking about scalability, you should also take precautions against technical problems by investing in a good server. This will avoid problems typical of poorly planned e-commerce, such as slow page loading or the website “falling” when many people try to access it at the same time.

Conclusion: Organizing customer service

After all, it is essential to have channels for communication with customers, to receive feedback. A buyer needs to have a way to contact e-commerce and request an exchange or refund. So keep remember these things and create your own e-commerce.